About & résumé

AI applications / Casual games / Business tools

Independent developer

Extending design practice into product development, from requirements and experience design to AI-assisted development, release and iteration.

• Building Ai Dream Studio, Swap Sudoku and Zhang Yi Zhang. In the collaborative Xialin business, I own platform requirements, design, development and maintenance.

Cross-border commerce / Finance · Company of about 70

Xiamen Babang Information Technology

Visual Director

Owned visual iteration across commerce and financial services, covering most team projects from design standards through delivery review.

• Established design standards and reviewed commerce imagery and visual assets for consistency across iterations.
• Planned and designed cross-border B2B financial websites; independently delivered and maintained the HylinkAds and HylinkPay public portals.

Utilities / Short drama / Game apps · Company of about 50

Xiamen Chenglie Information Technology

Co-founder / Design Lead / Game Project Lead

Joined as a co-founder, initially handling all app visuals independently and later leading five designers, with responsibility expanding into product planning and team delivery.

• Designed interfaces and visual assets across app categories, aligning design direction and delivery quality across concurrent projects.
• Led Pocket Chicken from inception through development and operations, personally handling planning, prototypes, UI, motion and much of the artwork.

Later renamed Jiushibadu · Social / Commerce / Finance · Company of about 200

Xiamen Miguan Information Technology

UI Designer → Head of Design

Promoted from UI designer to Head of Design, leading 13 designers and supporting multiple business lines with visual direction and quality management.

• Owned the primary visual direction of company apps and reviewed visual materials for quality.
• Improved collaboration and delivery workflows; established design standards, department practices and performance criteria for a repeatable management framework.

Startup · Campus social networking

Xiamen Yanming Information Technology

UI / Visual Designer · Sole Visual Designer

As the startup’s sole visual designer, independently handled app interfaces and all visual materials for its campus social product.

• Delivered visuals for product screens, promotion and operational needs, covering both product and communication contexts in a lean team.

Startup · Parcel collection services

Xiamen Lanshang Information Technology

UI Designer → Core Visual Team Member

Entered the internet industry as a UI designer and grew into a core visual team member, responsible for all app screens for a parcel collection service.

• Designed and reviewed online and offline promotional materials, connecting the app experience with a consistent visual identity across marketing.

Education

Ningbo University of Technology

Bachelor’s degree · Industrial Design

A grounding in human usage contexts and experience that informs interface design, interaction and product practice.