Pocket Chicken & Curious Eggs.
From a gameplay loop to a world with character.
Project lead · Planning / Prototypes / UI / Motion
Overview
Pocket Chicken & Curious Eggs combines farm management and tile matching for short play sessions. Players hatch chickens, collect coins and upgrade their farm, with matching challenges and a collection catalog extending progression. The game was released on TapTap, vivo, OPPO and WeChat Mini Games, using rewarded ads and friend referrals for monetization and user acquisition.
My contribution
As project lead, I owned product planning, interaction prototypes, UI, animation and most artwork. Working with a Cocos frontend engineer, a PHP backend engineer and an illustrator, I coordinated development and operations from gameplay rules and visual direction through delivery.
Project metrics
- New users per dayOverall performance
- 10K+
- Total users across platformsOverall performance
- 300K+
- Day-one retentionOverall performance
- 25%
- Gross billings (CNY)Overall performance
- 1.65M+
- Daily level completions per userMatching gameplay
- 26
- Playtime per userMatching gameplay
- 15 min+
- Ad triggers per userMatching gameplay
- 4.2
- Friends invited per userReferral performance
- 2.12
Key design & implementation
- 01
Two connected gameplay loops
Egg production, coin collection and facility upgrades form the management loop. Matching challenges add immediate feedback and acceleration resources during idle periods, while the catalog supports long-term collection goals.
- 02
Character and progression feedback
Distinct names, appearances and state animations give each chicken a personality. Hatching and arrival sequences build anticipation, while evolving facility designs make progression visible.
- 03
Monetization and referrals
Rewarded ads support hatching acceleration, matching tools and surprise boxes, tying rewards to immediate player needs. Referral rewards and friend activity feedback connect sharing, return visits and ongoing play.
Implementation & tools
- Product planning
- Adobe XD
- UI & motion design
- Cocos / PHP team collaboration
Project links
Ai Dream Studio
AI product · Independent development
From design to independent delivery: refined prompt templates and simple inputs make AI image creation more approachable.
Zhang Yi Zhang
WeChat game · Independent development
Combining charged jumps, fictional trading and a little chive character through independent game design, visual direction, development and platform adaptation.
Xialin Commerce
Business platform · Three-person collaboration
A commerce service platform connecting customers and operators through orders, credits and batch delivery, with a Listing Doctor and AI service center extension design.